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2024 will be a demanding year for the Audi Group. The challenging market environment and supply bottlenecks, especially for V6 and V8 engines, had a particularly negative impact on operating profit in the first quarter of the year. The company also has to manage numerous product ramp-ups. Revenue reached €13.7 billion in the first quarter of the year, while operating profit amounted to €466 million. The operating margin was 3.4 percent. In the first three months of the year, the Brand Group Progressive delivered 402,048 automobiles to customers – a decline of 4.7 percent. The demand for fully electric models, however, increased by 3 percent. Audi registered a significant increase of 13.7 percent in China, with 156,082 models delivered.

Many Audi customer teams returned from the last weekend in April with trophies from GT3 and TCR competitions across Europe.

The Four Rings opened their first Audi charging hub outside Europe on April 26, 2024. In Tokyo, the capital of Japan, drivers of electric cars of all brands can now charge at four fast-charging points, each with up to 150 kilowatts (kW) – an excellent figure for charging power in Japan. Thanks to a buffer storage unit, the Audi charging hub places low demands on the local power grid. The seventh Audi charging hub overall only uses electricity from renewable sources.

The course for Audi’s Formula 1 project continues to be set. Following the announcement of the complete takeover of the Sauber Group to accelerate preparations for the brand’s entry into F1, the first driver has now been confirmed: Nico Hülkenberg has signed a multi-year contract with Sauber and will start for the Audi factory team in 2026. He will be driving for Sauber as early as 2025 and accompany the transformation to the factory team, as the Swiss company announced today.

This week, Audi presents its program for the world's largest automotive market with an all-electric booth at Auto China 2024. Read the key statements from AUDI CEO Gernot Döllner on the company’s strategic direction in China, the new factory in Changchun, the China-only Audi Q6L e-tron, and the charging cooperation with Porsche.

The Audi Q6 e-tron series are the first production models on the Premium Platform Electric (PPE), marking the next step in the company's transformation into a provider of premium electric mobility. At the Beijing Auto Show 2024, the brand with the four rings is presenting a tailored variant for the Chinese market - the Audi Q6L e-tron.

At the opening round of the Fanatec GT World Challenge Asia powered by AWS, the FAW Audi Sport Asia Racing Team set an exclamation mark with its first win of the season in difficult weather conditions. The GT4 and TCR models from Audi Sport also won several trophies in the hands of customers.

Audi gives the electrified Q7 and Q8 a facelift with updated battery technology and more efficient driving modes. The exterior design was also reworked as part of the model upgrade and features new front and rear aprons to highlight the strong character of the two models. For the first time, both plug-in hybrids are available with all-wheel steering for an increased degree of safety and comfort. Electromechanical active roll stabilization (eAWS) guarantees even more dynamic handling. Prices start at 85,500 euros (Q7 55 TFSI e) and 92,900 euros (Q8 55 TFSI e).

Audi gives the electrified Q7 and Q8 a facelift with updated battery technology and more efficient driving modes. The exterior design was also reworked as part of the model upgrade and features new front and rear aprons to highlight the strong character of the two models. For the first time, both plug-in hybrids are available with all-wheel steering for an increased degree of safety and comfort. Electromechanical active roll stabilization (eAWS) guarantees even more dynamic handling. Prices start at 85,500 euros (Q7 55 TFSI e) and 92,900 euros (Q8 55 TFSI e).

Sustainability begins in the mind. The Audi Environmental Foundation, the Ferry Porsche Foundation, the Bentley Environmental Foundation and the green start-up everwave are convinced of this. With an innovative educational initiative for schools in Bangkok, the quartet is raising awareness of sustainable action. The program complements the environmental partnership's cleanup activities launched in 2023. The aim is to reduce the inflow of garbage into the Chao Phraya River via its side channels, to permanently clear the water of waste and to establish a stable garbage processing infrastructure around the Thai capital.